Get Known Marketing for the Creative Professional
Get Known Marketing for the Creative Professional
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Get Known Marketing for the Creative Professional
Get Known Marketing for the Creative Professional
 

How Artists, Photographers, Wedding Professionals, Authors, Consultants and other Creative Professionals can make money online …

“Here’s How To Easily Transform Your Small Business Into A Profitable Money Generating Success That Provides You With The Lifestyle You’ve
Always Dreamed Of.”

Updated marketing for 2008From the desk of Lori Osterberg
Denver, Colorado

Marketing your small business is the only way your small business will thrive – and survive! And increasingly online marketing is playing the major role in determining how your clients find you; and what your chances are of making a successful business in a global community. Online marketing isn't just for companies selling products; it's for every business. If you're not online, you're missing out on a ton of leads, a ton of sales, and ultimately a ton of profits.

This breakthrough guide will show you all the steps necessary to build a website, develop an online marketing strategy, and turn your business into a money generating machine.

I'm Lori Osterberg. When I started my business I had no understanding of what being online could do for my business. My first website was basic, and I used it simply as a brochure. I had very little technical knowledge – only a desire to grow my business. Even today I am not into the technical side; in fact it doesn't interest me. The only thing I care about is the results … if it brings in the business and the money, I keep doing it.

Along the way I learned a lot of secrets and shortcuts that helped make it easy to get the results. My Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional shows you how to get the same results without all of the trial and error I suffered through.

When I first designed my Get Known Marketing program a few years ago, I knew the importance of automating your business, and getting it online. I knew how beneficial it was to have your website working for you, and helping you market your business in an amazing way. What I didn't realize is how many tools would be added that could literally explode your business! Get Known Marketing

As a part of my own online growth, I decided to make my Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional my most in-depth guide to help you understand how to work online. And I've updated it entirely for 2007, to help you gain the success you're looking for – this year!

This brand new revised and updated edition has:

  • Over 100 pages of new information that will guide you to success.
  • A quick start guide to help you understand the basics and get them into place quickly.
  • Hundreds of links and resources to things that will help you get where you're going – in the fastest way possible.
  • Worksheets for you to create your own plans.
  • Step by step guides to walk you through some of the most important elements of bringing your business online.

And so much more!

Keep in mind I wrote this book in non-techie language, easy for you to understand and easy for you to implement. I've been online since the early 1990's and I've made money online since the early 1990's. Don't be fooled by the salesperson that's selling a few services for a commission. If you're not dealing with a businessperson that actually uses the techniques he's describing to make his own business a profit, you can never be sure of the results.

In my Get Known Marketing guide, you'll learn:

  • Why being #1 under costly key terms is costing you money.
  • Exact steps for high search engine rankings under key terms that will bring in you prospects.
  • The difference between search engines and directories and why you need both.
  • Guidelines for keyword placement. If you're loading up a few pages on your site with massive keywords, you're missing the real strategy.
  • Ezine production … This one strategy alone can make your business a success. Learn the intricate details of how to run it effectively in under 10 hours per month.
  • Search Engine Optimization – what it really means to the creative professional.
  • Blogs – the most underutilized and misunderstood marketing tool. You don't need fancy equipment. Just stick to the basics and make money.
  • Don't think cheap – think quality. This one technique will kick your marketing into high gear, and really help you grow your business.
  • Web 2.0 strategies – learn the latest techniques that are easy to implement, and easy to help you create a profit.

If you know you need a website, or you know your website should be bringing you in more leads and more sales than it currently does, maybe now's the time to do something about it.

It really doesn't matter how good you are if no one knows about it. In fact, more small businesses will go out of business this year because of their lack of marketing skills than for any other reason. The owners will complain:

  • “I don’t have time to market.”
  • “I don’t have the funds to advertise.”
  • “I don’t know who to market to.”
  • "I don't need a website."
  • “I have more important things to do.”
  • "I have no idea what to do with my website."
  • “I HATE marketing!”

Get Known MarketingThat’s why I’ve created Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional. If you’ve ever uttered even one of the phrases listed above, now is your chance to change the way you feel about marketing, and create a business you’ve always dreamed of.

I’ll teach you how to take the guesswork out of marketing, and make it a fun part of your daily routine. I’ll show you how to market your business a little at a time, and turn it into a venture that makes the whole process easy – and even automatic!

I've included tons of details that will help you really understand how to make the Internet work for you. Even if you're not into the details yourself, chances are you have a web designer or other assistant that handles the details for you. I'll make sure you understand what you need to know, and how to relay the information to your entire team. I Want You To Be Successful!

Here's just a few of the things I'll be sharing with you in my resource guide:

Website Info:

  • Domain Names – how to pick the right names for your business … AND use them for effective marketing.
  • One key question you must ask your designer before signing a contract – or risk losing your site and domain name forever.
  • 9-point checklist for choosing your web hosting service. Do it right before you start relying on the wrong company.
  • Updating your site yourself. If your designer tells you it can't be done, its time to find a new designer.
  • How to properly choose keywords for your business. This one strategy can literally make or break your online business.
  • Where to place keywords on your pages for optimum use.
  • All you need to know about the HTML coding of your site. Even if you've never understood coding, learn these few techniques to put yoursite miles apart from your competition.
  • Learn how to find and use free tools that help you build your online empire. Every business should be doing this every month to guarantee future growth.
  • How to find out your link popularity, and what you can do to increase it.
  • 10 online ways to get new people to your site every day.
  • 10 offline ways to get new people to your site every day.
  • Why autoresponders are a business owners best friend. Discover the real secrets to using this explosive technique.
  • Exactly what questions to ask your web designer before they take over the marketing and designing of your site. I guarantee you 98% of all designers don't know these critical points!

Plus you get tons of links to my favorite sites, resources and references. I've been online since the early 90's. I read dozens of newsletters and trade publications every month to stay on top of what works and what doesn't. I'll share all of this with you.

Website Sales:

  • Learn the online selling philosophy and why people buy much differently online then off. Miss these key elements, and kill your online sales.
  • Give before you receive. Learn how much to give your prospects in order to maximize your sales.
  • Learn the benefits of guarantees. What will have your customers begging for the sale.
  • Knowing the numbers is vitally important to your success. Learn the best place to gain access to your statistics and how to tell what they mean.
  • It starts with the copy – if you're not speaking in their terms, they won't buy.
  • Online customer service is way more challenging then face-to-face sales. Learn how to completely win your customer over – and gain a fan for life.
  • Strategies for every business to sell online. Product and services are easy to sell online – I'll show you exact strategies for each!
  • The best sources for shopping carts. Set them up and manage them yourself. Get these key elements into place, and sell online successfully forever.
  • Discover the secrets to merchant services and accepting online payment easily. Make the process easy, and the sale becomes just as easy.

Website Marketing:

  • How to create an effective online marketing strategy that will drive traffic into your site.
  • Simple strategies to make ezine production a part of your normal routine.
  • How to find things to write about – learn why most businesses fail to capture their readers attention – and fail to make the sale.
  • Resources to list your ezine … get instant subscribers.
  • A secret strategy that makes it easy to convert snail mail customers to email customers.
  • A sample ezine – just to show you how easy it is AND give you a variety of ideas.
  • Learn the latest Web 2.0 tools, and how to use social networking to your advantage.
  • What can audio and video do for you? I'll go over the details – and show you how easy it is. I'll even include resources to make it super easy.


Online Marketing Quiz

Think you already know everything you need to know about online marketing? Take this 10-question quiz. If you find yourself puzzled by one or more questions, you need this book.

1. What by far is the most effective way to market your website online today?

2. How is selling online different from selling in more traditional manners? (Get this one wrong and you'll cost your business thousands of dollars!)

3. What two formats should you avoid like the plaque when creating your website?

4. What is the most effective lead generation tool available online?

5. What is the best way to determine you optimal key words?

6. What's the best tool to get people back into your site?

7. How often should you send your ezine for optimal sales?

8. How can you grow your business with social networking?

9. What is linking strategy, and how can you gain the most from it?

10. How can you use your online and offline marketing together to double – even triple your sales?


If you can answer all 10 of the above questions without hesitation, and can go into detail about each answer, congratulations! You're definitely well on your way to becoming successful in the online marketplace. Yet if you second-guessed yourself on even one question, how much is that hesitation costing your business? Online marketing is a full time business. I know the frustration. In this fast paced industry things don't just change daily, sometimes it's even by the minute!

Every Business Has To Market To Stay Alive

When I began putting together my own virtual business back in the 1990’s, I read everything I could get my hands on about how to market online. Because the Internet was so new to the general public, the information was very limited, and offered only a portion of what was needed to become truly successful. So I made my own mistakes. Tried just about every type of marketing on the Internet. And began attending every class I could to understand the Internet better.

I can tell you, I’m not a computer whiz, nor will I ever claim to be. I don’t enjoy the technical side, and know only what I need to about programming. (I leave that part up to my co-founder and husband, Andrew.) Back when we were putting our online business together, I would take the ideas and apply them to find out what worked, and what didn’t. I kept track of my mistakes and my triumphs, and now I'm sharing them in my tutorial written especially for people like you.

Because it’s easier to learn from someone else’s mistakes.

Because it’s easier to learn from someone else’s triumphs!

The best thing you can have for your business is a clear and exact Vision Of Success that details everything you need to know about building a profitable and effective virtual business. And that’s what I’m offering - guaranteed - with my completely revised tutorial Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional.

With my Get Known Marketing action plan, I’ll guide you through the entire process – starting from the beginning.

Many entrepreneurs are interested in gaining more sales through the Internet, and even being able to gradually increase the amount of business online while decreasing the amount of face-to-face business. It’s easier to spend a day at the beach if you know the sales are coming in with or without you at your desk. But many entrepreneurs simply become overwhelmed with the many components involved. Or perhaps you just don’t know where to start!

Well I’m going to show you exactly how to create a plan that will put you on the road to virtual freedom. With step-by-step plans, helpful tips, and useful resources, I will show you how I doubled, even tripled profits from one year to the next. But you will benefit instantly by having access to the information it took me years to acquire.

Just think, one small change to your business could mean a huge increase in your business. It could end the worry and fear over where your next client will come from. It could end the concern over how to afford large advertising campaigns.

It could put you in the driver seat to a new and easy way to bring in the business.

How To Become A Profit-Generating, Results-Driven
Marketing Expert – Even If You HATE Marketing!

I’ve spoken a lot of creating an online presence to your business. Creating a way of marketing your business online AND selling to people all over the world is the only way you can take a small, barely surviving business, and turning it into a thriving, profit-generating business that will ensure your success now and for many years to come.

You see, once you turn the floodgates on, you’ll be amazed at how they keep flowing month after month, year after year. Many people state that once they learned the “secrets” of Internet sales, they couldn’t turn off the pipeline even if they tried.

It doesn’t matter what business you’re in, or what your love is. If you’ve created a product or service, and are trying to sell your idea to the public, you’ve declared yourself to be in business. Let me help you turn your business into a success.

Get Known Marketing Expert - Lori Osterberg

Case History

Problem: Selling homemade salsa started out as a passion. This growing company moved from city to city selling salsa from booths in craft fairs and bazaars. Repeat business made up only 5% of this company’s annual profits.

Solution: After a complete website design, including shopping cart functionality, and an Internet marketing strategy implementation, this company increased its repeat business from 5% to 80% annually. They began using fairs and bazaars to find new prospects. Then, each new buyer is placed into a database for marketing to with online coupons and newsletters throughout the year.


Case History

Problem: She began photographing her daughter immediately following her birth. From there it grew into much more. She longed to sell her photographs full time, and to leave her corporate job far behind.

Solution: Like many artists, the key is to finding people that like what you do AND are willing to pay you to do it. Just over a decade ago, your market was more limited to your geographical area. But thanks to the Internet, you can now reach people that love what you do anywhere in the world. Creating a focused website and Internet campaign allowed this company to create a market for wedding photography anywhere in the world – wherever her clients choose to hire her. 25 times a year she flies out for an enjoyable weekend with clients that appreciate her work. Her online portfolio has separated her from her competition.


Case History

Problem: As a consultant, her goal was to become a recognized expert. Her passion was to write a book and become a successful author known around the world – which would feed into her consulting company. After her first book, she worked with distributors, her publisher, and with book fairs to attempt to sell her first 2,000 copies.

Solution: The Internet allows you to reach your perfect customer anywhere in the world. If you can find her in your city, you can find many more just like her throughout the world. With a website and an Internet strategy, this young consultant and author positioned herself as the expert within her industry. She soon was speaking at major, national conventions, and was quoted regularly in major newspapers and magazines. Her first 2,000 copies sold quickly, and she's now happily into her third printing.

Each of these small business owners learned the power of the Internet. They learned that by marketing online, they could take their business model to a completely new level. A profitable one that allowed them to achieve a life they had only dreamed of just a few short months before.

Who would benefit from my "Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional"?

This book is for you if you know there's a way for people just like you to make serious money online, and you're ready to take your marketing to a whole new level and actually find the way to online success!

It's perfect for:

  • Artists
  • Crafters
  • Authors
  • Consultants
  • Coaches
  • Photographers
  • Jewelers
  • Sculptors
  • Wedding coordinators
  • Gift stores and products
  • Small retail locations
  • Event management and consultants
  • Day and health spas
  • Wedding professionals
  • Florists
  • Caterers
  • And so many more creative professionals!

 

Questions & Answers

Q: What's the best way to use this book?

A: I decided to create this guide for you in ebook format, meaning you can instantly download a copy to your computer. I decided to do this for a variety of reasons. First, my ebook version allows you to keep a copy of my material anywhere you like. Store it on your desktop for easy reference, or print a copy to place beside your computer. Either way, it's easy to keep this guide on your desk and refer to it again and again. Second, because you're learning about marketing online, and you are learning how to become successful in online marketing – why not learn in an online world! I provide hundreds of links, and if you're hooked up to the Internet, you can easily click over to my resources and look around. My ebook provides you with a unique way of allowing you to easily jump from one section to the next, making all of my tools and resources easy to use and easy to access. Use this training guide in any manner that's convenient for you.

Q: I already have a web designer. Will he implement what I learn from this book?

A: From my experience, I have discovered a lot of web designers are just as in the dark about online marketing as many business owners. Many start designing sites because they are graphic designers, and they love creating a beautiful site. But a beautiful site does you no good if you're not actively gaining sales. Get Known teaches you all you need to know about creating a site that is attractive to your visitors AND attracts buyers to your site.

Q: I don't have a huge budget for my web design and marketing. Will I learn things I can use on a limited budget?

A: I am a web designer and an online marketer. I work with clients every day on designing and marketing. But I don't keep my clients in the dark about the steps and tools I'm using. I want you to know what I'm doing, why I'm doing it, and how you can do some (or all) of the work yourself. If feel the most successful business owner is someone who understands all of the basics about running her business, then chooses what to hand over to other people on her team. She still understands what her team is doing; she just trusts others to do what they do best so she can also do what she does best. When you're small and on a limited budget, time may be more available than resources. I'll show you many things you can easily do yourself.

Q: I'm totally computer illiterate. I know my few basic programs, and I know how to surf online, but that's about it. Can this book help me?

A: Yes! Just knowing something is possible, and understanding the steps to get there will help you out tremendously.

Q: I'm extremely knowledgeable about computers, and consider myself to be Internet savvy. I've built several websites, but they aren't making money. Can your book teach me what to do next?

A: Understanding computers and learning how to put up a website is the easy part. Making money online is the difficult part. I once heard a saying that said once you create your first sale, your 90 percent of the way there. You know the basics – now let's jump start your business. This guide will show you what it really takes to succeed.

Q: At $97, your guide is quite a bit more than a book or magazine at the bookstore. How do I know I'll gain more with your guide?

A: My Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional has over a dozen years of experience, tried and tested theories, systems and resources, plus detailed step by step plans for you to follow. It's like having a coach standing by your side helping you through the details of marketing online – for a fraction of the cost.

 

Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional is a wealth of information … all at your fingertips.

Here’s What You Get With Get Known Marketing

Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional is a comprehensive tutorial that covers everything you’ll need to know about starting and operating a successful virtual business, including:

  • What’s the best way to get people back on to your site.
  • How to create the most valuable database in your industry.
  • Why your #1 fan may not be a client.
  • The best kept secrets to total automation.
  • How to write with confidence.
  • How to tell if you’re speaking your customers’ language.
  • The one thing most websites don’t have, and why that may be the most costly mistake you make.

Keep in mind all of this info is just a teaser of what you’ll get with Get Known Marketing: The Ultimate Guide To Online Marketing For The Creative Professional. I haven’t even started listing everything I offer to help you succeed in business.

Here’s Why You’ll Benefit Immediately

You should also know that throughout my manual, I feature samples, examples and resources to help you find success with your business. Just the information itself is valuable. But with the additional resources that ensure you find exact places online to help you bring in the business, the information becomes invaluable.

No matter if you have a home business or a small retail location, I have tips, resources and tools to help you get the most out of bringing your business online, and begin selling to people all over the world. People in industries such as:

  • Artists
  • Crafters
  • Authors
  • Consultants
  • Coaches
  • Photographers
  • Jewelers
  • Sculptors
  • Wedding coordinators
  • Gift stores and products
  • Small retail locations
  • Event management and consultants
  • Day and health spas
  • Wedding professionals
  • Florists
  • Caterers
  • And so many more creative professionals!

Creating an online marketing strategy can really help any small business make the transition from a local market to selling worldwide, and boosting your profits enormously! So get on the fast track to success now, and learn how developing an online plan can help you and your business!

My Personal Guarantee: Get Known Marketing is the Best Guide Ever to Running a Creative Professional Business, and Promoting Your Business Around The World - or Your Money Back!

I’m 100% confident that my package will be the absolute best, most complete, and most useful marketing program you’ve ever seen. More than that, I’m confident that if you put each of my steps into production, and you use each of the techniques and resources I share with you, you’ll have a noticeable improvement in your business over the next year!

If my Get Known Marketing program isn’t everything you were expecting, and my action plan doesn’t put you on the track for success, simply ask for a prompt refund within one full year of your purchase.

No questions asked.

Marketing Can Come Naturally

Think of the business owners you admire and look up to. Each of them started from day one. Each of them came to a period in their lives where they realized in order to survive, they had to become a great marketer.

It doesn’t matter what business you’re in. It doesn’t matter what you sell. It doesn’t matter how passionate you are about your product. If you don’t market your business, you’ll never stay in business.

You see, I’ve met some incredible people in my life. They were great artists, incredible writers, and had the most amazing ideas you’ve ever heard. But they couldn’t market. So their businesses failed. And they went back to work for other people.

And they continue to talk about what they could do with their lives if only people would see how great they were.

It’s sad really. Each of these people could have a great business, be wildly successful AND live the life they are dreaming of. If only they understood one thing:

You have to be a great marketer to have a great business.

You can learn how to be a great marketer. It’s easy. Others have done it before. You only need to imitate other successful people in the industry. Use their ideas. Use their thoughts. Use their strategies. And achieve your own level of success.

You can do it. I know you can.

How Get Known Will Change The Way
You Feel About Marketing – FOREVER!

So, How Much Will It Cost?

I too am an entrepreneur. I’ve been in business for myself for over 18 years. I know the value of over delivering, and strive to give each of my clients much more than they expect. That leads to happy clients and lots of referrals!
I want you to be happy. And I want to help you catapult your business.

Get Known MarketingIf you purchase my Get Known Marketing Manual today, your investment for the ebook downloadable version, complete with links to resources, worksheets and step-by-step plans, will be just $97. (And you’ll receive instant access!)

Let’s put this number in perspective. It may sound like a lot of money – until you remember that implementing even just one strategy will generate that fee many times over. Where else can you gain the knowledge of two people that have been online and succeeded online for over 12 years, in one neat and easy-to-read plan?

You can attend your local community college (which may end up costing you thousands of dollars), yet you'll only learn a fraction about what it takes to build a strong, profitable business.

Or you could attend weekend seminars, which can also cost in the thousands. Books, Internet sites, and other resources may have a wide variety of information available to you, but do you really have the time to sit around and spend hours piecing it all together? Wouldn't that time be better spent doing what you love – running your business and making money doing it?

Once you put JUST ONE of these strategies in place, then $97 becomes the best investment you could ever make for your business. If you have any doubt, just look at the case studies.

Also … remember that because you’re investing in this package to further your business and to continue your education, your purchase may be 100% tax deductible. That makes this offer even a better deal; you really can’t lose.

Yes! I’m ready to begin! Please send me my “Get Known Marketing” package!

I understand I’ll receive my very own copy of your Get Known Marketing manual in ebook format, filled with ideas, strategies and resources I’ll need to turn my local business into an online business success.

I understand the Get Known Marketing package comes with a full, one-year money back guarantee, and I can receive a full refund anytime if I am not completely satisfied.

Don’t want to order online? Order by Mail or Phone

Not Sure?

Remember, I stand 100% behind the information I’m offering to you. If you decide the information in my Get Known Marketing manual isn’t for you, just return it and ask for you money back anytime this year.

Once you place your order on our secure server, you’ll receive instant access to my Get Known ebook immediately.

Be assured your name and email will never be shared, rented or sold to anyone else.

SO are you ready to begin changing your life for the better? Your Get Known ebook is waiting. Order now!

All the best,
Get Known Marketing Expert for the Creative - Lori
Lori Osterberg

P.S. If you’re not ready to place your order, Click Here to get access to my FREE ecourse, "7 Strategies To Become A Better Marketer – Use Easy Tools To Help Get You Noticed, and Get Your Profits Soaring!"

Each of these strategies will be forwarded to your email account – make sure you create a special folder to place each email. Then use the simple, yet very effective tactics I will show you, and I guarantee you’ll be a better marketer in just a few weeks!

P.P.S. Remember, I stand behind my product - 100% guaranteed. If it isn’t everything you were expecting, simply return the entire package, and I’ll initiate your refund as soon as I receive it.

P.P.P.S. Still have questions? Email me, and I’ll address any concerns you may have.

2 Easy Ways To Order

1. Click to order by credit card on our secure website.

2. Click here to order by mail or by phone.

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